By Matt McDaniel on 08/15/2012

"Raiders of the Lost Ark" was one of the biggest Hollywood hits of all time, and next month it will finally be projected on screens gigantic enough to suit it.

It was announced on Tuesday that the first Indiana Jones adventure will have a limited one-week run on giant-sized IMAX theaters across the country starting on September 7.  The picture and sound have been digitally re-mastered to look and sound better than they ever have before.  The IMAX conversion process was so thorough, it even won over the toughest audience you could imagine: director Steven Spielberg.

In a phone interview, the three-time Oscar winner told me he was "dubious" when he was first approached by the team at IMAX about bringing "Raiders" back.  Spielberg said, "I didn't know if the 1981 print would stand up to a full IMAX transfer, so I came expecting a sort of grainy, muddy, and overly enlarged representation of the movie I had made [31] years ago. And I was blown away by the fact that it looked better than the movie I had made [31] years ago."

Spielberg said he was particularly impressed how the IMAX conversion was able to make up for some of the limitations he faced when he originally shot the film over three decades ago.  "All the shadows in the earlier scenes that we shot in Hawaii [were] always kind of muddy anyway on 35mm," Spielberg explained, "because we couldn't schlep all of our big arc lights down into this valley."  The restored version of the opening scenes was quite a revelation for him.  He said, "Suddenly, there was definition in the shadows, which I had never seen before. And the shadows weren't murky and washed out; they were sharp as a tack." Spielberg joked, "I sat there, I think, probably with my mouth open a little wider than it normally is."

Spielberg commented that it wasn't just the image but also the sound that has been revitalized in this process.  When the giant boulder comes rolling down after Indiana Jones, Spielberg said, "You'll see it full size, and you'll feel it in your stomach."  He said that sound designer Ben Burtt didn't recreate any new effects, but was instead able restore the original elements to make them clearer and louder than ever. Read the entire article on Yahoo!.

By IMAX CORPORATION on 10/13/2010

IMAX Network Growth Momentum Continues to Build in Europe

New York, NY - October 13, 2010 - Building on the momentum of the expanding IMAX(r) theatre network throughout Europe and Russia, IMAX Corporation (NASDAQ:IMAX; TSX:IMX) and CinemaxX AG today announced an agreement to install a digital IMAX theatre in Bremen, Northern Germany, in November 2010.  The parties also expressed an intention to open at least four additional IMAX theatre systems across Germany in the future. The deal marks IMAX's first joint venture agreement in Germany and builds on the Company's ongoing network expansion across Continental Europe, following the successful roll-out of IMAX theatres with leading exhibitors in the United Kingdom, The Netherlands and France.

Today's announcement brings the total number of IMAX theatres scheduled to be operating in The EMEA (Europe, Middle East, Russia and CIS) region to 115. The Company's announced number of theatre systems signings year-to-date has increased to 199 worldwide, which compares to 35 system signings in all of 2009.

"We work hard to bring a further dynamic element to the German exhibition market," said Christian Gisy, CEO of CinemaxX, "IMAX is the next step in our programme to provide German customers with the very best film experience. I am confident that the strong IMAX brand values will help to drive real success in Bremen and beyond, and I look forward to a long and successful partnership with IMAX Corporation in Germany."

"We are excited to be 'seeding' the German market with our new joint venture partner CinemaxX," said IMAX CEO Richard L. Gelfond.  "Germany is a large and under-penetrated market for IMAX, and we are pleased to further our development there with a key and established exhibitor partner - a model that has worked well and enabled us to achieve success in other markets across Europe and the rest of the world. I am delighted we are taking this important strategic step in Germany with an exhibitor that has such a clear eye to the future."

"We have seen strong results in our long-operating Potsdamer Platz IMAX in Berlin, and this new initiative will enable us to start bringing The IMAX Experience(r) to more cinema goers across Germany," added Larry T. O'Reilly, IMAX's Executive Vice President, Theatre Development. "Christian Gisy has assembled a great dynamic team at CinemaxX that has demonstrated real initiative and drive in the German and Danish exhibition market.  We are very excited to open this initial location with them and look forward to expanding across the market in future."

IMAX's digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX(r) 3D presentations.

About CinemaxX

CinemaxX AG is the most well-known operator of multiplex cinemas in Germany. In total, the company has 34 cinemas with 298 screens and capacity for around 80,000 people in Germany and Denmark. Due to their architectural design, CinemaxX multiplex cinemas occupy a unique position in the German cinema landscape and also offer exemplary standards of comfort and quality - including refined picture and sound quality, extra large screens, modern comfortable seats in air-conditioned cinema halls and an excellent ambience. For more information, please visit www.cinemaxx.de.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(r) technology.  IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2010, there were 447 IMAX theatres (325 commercial, 122 institutional) operating in 47 countries.

IMAX(r), IMAX(r) 3D, IMAX DMR(r), Experience It In IMAX(r), An IMAX 3D Experience(r) and The IMAX Experience(r) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

By Variety.com on 10/18/2010

New channel will feature original series, exclusive premieres.

Nature and wildlife docu series and theatrical features are on the programming slate for the 3D cable backed by Discovery, Sony Corp. and Imax that is skedded to bow next year…

By NewYorkTimes.com on 10/19/2010

“Let’s do a theatrical re-release and we’ll do it in IMAX and digital 3-D, and we’ll finish the effects up to are lease standard…"

Read more from James Cameron's Interview on Avatar, Titanic, Cleopatra and the Future of 3-D

By Forbes.com on 10/21/2010

It has been a roller-coaster year for 3-D and the technology's most fervent evangelist, Jeffrey Katzenberg, head of DreamWorks Animation. In the first few months of 2010, Avatar became the highest- grossing film of all time with $2.8 billion in ticket sales. It seemed that 3-D had made a critical and business breakthrough into the mainstream…

Read more about Jeffrey Katzenberg's perspective on 3-D

By HollywoodReporter.com on 10/24/2010

"The outsize bow by Paranormal 2 -- including $2.5 million from 151 high-grossing IMAX specialty venues…"

Read more about IMAX's big week

By HollywoodReporter.com on 10/25/2010

"Toronto-based IMAX's new nXos Calibrator is touted as a super equalizer that digitally tunes and monitors audio systems in large format theatres. IMAX insists the nXos Calibrator will "significantly exceed" the capability of manual equalization processes to provide a more immersive movie-going experience…"

Read more about IMAX's Theatre Boom Box Tune Up

By LosAngelesTimes.com on 10/27/2010

"Nolan was most eager to talk about the fact that Warner Bros. had agreed with his argument that the film should resist the current 3-D craze and instead use high-definition approaches and IMAX cameras to strike out on a different cinematic path than the stereoscopic technology that, for better or worse, has become the dominant conversation in the blockbuster sector…"

Read more about Christopher Nolan's big reveal at LosAngelesTimes.com

By Kelsea Stahler on 08/15/2012

As someone who has in her possession an actual Indiana Jones costume and has worn it multiple times, let me just say: this is really, really great news. Director Steven Spielberg and executive producer George Lucas have finally decided to take their classic (amazing, life philosophy-inspiring) film Indiana Jones and The Raiders of the Lost Ark back to theaters the right way. No, they're not releasing it in 3-D, they're taking it to IMAX for a Sept. 7 release date. Yeah. As in September 2012. As in next month. It will only run for one week, but there are a few very serious reasons this re-release is awesome news. 

By Heng Shao on 08/28/2012

Moviemakers aren’t the only ones vying for a piece of China’s booming film market. IMAX has burst into China with its huge screens, going from 22 theaters in 2009 to 240 open or planned today. The mainland is now IMAX’s biggest market after the U.S., where it has 343 ­theaters.

China figures to become increasingly lucrative for the Canada-based IMAX. In ­February Beijing raised its limit on foreign films from 20 to 34 a year, and the extra 14 must all be 3-D, animated or IMAX movies. The deal nearly doubles the share of Chinese box-office receipts that movie producers may keep, to 25%, creating a bigger pot for IMAX and other theater chains.

The foundation for IMAX’s China business took years to build, starting in 1998 when Chief Executive Rich Gelfond made the first of his now 35 trips to the mainland. His strategy was to make friends with decision makers—members of state councils, mayors, deputy mayors—and ask: How should we do ­business in China? Year after year Gelfond would call on officials. Their demands varied from producing Chinese content in the IMAX ­format and exporting Chinese films to IMAX theaters overseas to opening IMAX theaters in third-tier cities, but he made sure they were met. He moved the company’s Asia headquarters from Singapore to Shanghai in 2002. This year, for the first time in the U.S., IMAX will release a reformatted Chinese movie, The Flying Swords of Dragon Gate.  Read the entire article on Forbes website.

Thumbnail Photo credit: Wikipedia

By Robert Mitchell on 09/01/2012

Dialogue: Topper Andrew Cripps also eyes Middle East and Africa

During nearly 30 years in marketing and distribution, Andrew Cripps has become a leading authority on the business models and cultural nuances unique to every international market. In his new role as president of IMAX Europe, Middle East and Africa, he will apply his experience to expand the IMAX footprint. Cripps discusses his approach in different areas of the EMEA region with Robert Mitchell at IMAX's London offices, and looks at the opportunities offered by new technology and local productions.

Robert Mitchell: What is your key area of focus for IMAX in Europe, the Middle East and Africa?

Andrew Cripps: The primary area of focus at the moment is to expand the network across Europe. There are a lot of things you can then do: be far more flexible with programming; look at additional content, including European content. We're making a very significant investment in Europe because we believe the growth opportunities are there. Through the second quarter, IMAX EMEA box office this year was up 54% (to $58.1 million) over last year, so we're off to a great start.

RM: What are your goals for the expansion?

AC: I'd like to see us doubling the network in the next three to five years. We've got 101 theaters open, 35 in backlog. A lot of growth will come from the markets that are very strong with IMAX at the moment, but I think some of the growth is going to come from the big Western European countries that we're underrepresented in.

Read the entire article on Variety's website.

By Etan Vlessing on 09/04/2012

The Warner Bros. tentpole has taken in $65.1 million domestically, and another $37.3 million internationally, after seven weeks on release.

Giant screen exhibitor IMAX on Tuesday said Warner Bros. Pictures’ The Dark Knight Rises has crossed the $100 million global box office mark.

The milestone came as Christopher Nolan’s tentpole release screened in 557 IMAX theaters worldwide during seven weeks of release.

That performance came via a $65.1 million in box office receipts from 332 IMAX screens domestically, and another $37.3 million taken in from 225 IMAX screens internationally, including in China where The Dark Knight Rises started screening in 75 digital theaters from Aug. 27.

Read the entire article on The Hollywood Reporter's website.

By Brian Salisbury on 09/04/2012

Why do we love movies? Why is it an artistic medium that, arguably more so than any other, captures the imaginations of people all across the planet? These are questions that have been plumbed in depth by all manner of film critics and film historians. One slightly newer question worthy of dissection regards the re-releasing of classic films into multiplexes, often in fancier formats than were available upon its initial release. Stalwarts may rattle the sabers of purism and decry the prospect. However, there is an argument to be made that there are some films that would greatly benefit from this revisit to theaters. This week, Steven Spielberg’s Raiders of the Lost Ark enjoys a theatrical IMAX re-release — and it deserves a second look on the big screen.

Detractors will wash their hands at the appearance of the word IMAX, but the format is perfectly suited to a film like Raiders. Going back to those critical examinations of our collective adoration for motion pictures, one of the phrases you’re bound to see again and again is “larger than life.” While IMAX does literally augment the image area and require a larger size of film, it’s not simply a case of everything bigger being inherently better.

In this case, the phrase larger than life extends beyond the literal sense and speaks to the escapism offered by the silver screen. Raiders of the Lost Ark is at its heart a classic style adventure story modeled after the movie serials of the 1930s and 1940s. These were thrilling, sweeping action films that played in segments before the feature presentation in old movie houses. These serials were meant to transport the audiences, who had not the benefit of the Internet, to worlds much grander and more exciting than the one they knew. Read the entire article on Hollywood.com's website.

By IMAX on 06/14/2012

There’s a lot to be said about the movies that stay on your mind for months before they premiere, that convince you to stand in long lines for advance tickets and force you to stay up way past your bedtime to be the first to be transported from a seat in the movies to another world. IMAX not only understands the obsession, we take part in it and find a way to make your moviegoing experience an event that you’ll never forget.

We’re constantly searching for the best ways to connect with the people that matter most, our fans…fanboys and fangirls that is. We’ve launched the IMAX blog to give you access to what goes on inside IMAX and to find out what matters most to you. Our blog will feature behind-the-scenes access to our technology, the evolution of IMAX films and guest expert bloggers who help to bring the most immersive movie experience to you, at each IMAX® theater, every showing.

What’s it like to see a movie in IMAX?

Our fans say it best. Take a look.

Stay tuned for more entertainment technology, more movie spectacles, and more IMAX!

By IMAX on 06/18/2012

One IMAX Employee’s Encounter with Steve Jobs and Pixar

The Pixar Story was on TV last week and it reminded us of a personal anecdote from IMAX’s Senior VP Film Production-Filmed Entertainment Division Hugh Murray. See Hugh’s story below:

I never got the chance to meet Steve in person, but I do have my own IMAX related anecdote to share.

Back in the mid 90’s when Toy Story was wowing audiences as the first full length all CG feature, IMAX, under Rich and Brad’s new leadership, was successfully transitioning away from our traditional institutional business into high profile commercial 3D venues. What we didn’t have was a matching flow of high profile 3D content, a message that filtered urgently back down the chain. I managed to get a chance to pitch to Rich and Brad (who didn’t know me at the time) the idea that Toy Story was a film that had been created entirely using 3D geometry on computers and rendered out with a single “camera” in 2D. But those 3D characters, sets, props and the animation data all still existed and could be replayed for a second computer “camera” at any time to make a left/right 3D movie. I thought I sold the idea well, but didn’t hear any follow-up for about a week.

The phone rang one evening as I was packing papers into my briefcase getting ready to leave the office. I hesitated for a moment before picking it up. “This is Steve Jobs”, said the voice on the other end. “Your CEO told me you were the person to talk to about this idea of having Toy Story in 3D”. So with no warning or prep and heart-rate in full acceleration mode, I made a stand-up pitch of the idea to one of my heroes (I’ve never used any personal computer other than Apple). I don’t remember a word of what I said, but it must have made some kind of sense since he agreed to allow us to test some sample shots. He did make the point that no matter how cool this was going to look, it had to be financially worthwhile also. “We’re not a philanthropic organization” were his actual words. No kidding.

We did do the test, and it looked really cool, although Steve didn’t come to the screening and let John Lasseter make the call. Sadly, they decided that the resolution they could get from CG renders at that time didn’t hold up to the size of the IMAX image. Within IMAX the testing continued and led to our own film Cyberworld that demonstrated just how good computer animation rendered into 3D could look, which in turn led to the IMAX 3D version of "The Polar Express" whose box office success could be argued to have kicked off the current 3D revival.

From there the relationship with Pixar began and we stayed in touch over the years. I never imagined that that one stand-up pitch would eventually lead to Pixar’s Toy Story 3 coming to life in IMAX theatres. The moral of the story is: ALWAYS pick up that last call.

Hugh

By IMAX on 06/22/2012

Rock of Ages Rolls Into IMAX

While many of you are struggling to let go of the 80’s, Rock of Ages gives you a shameless way to transport yourself back into the 80’s and totally rock out! Watch a rock ‘n’roll romance unfold through the classic hits of Def Leppard, Foreigner, Journey, Poison, REO Speedwagon, Twisted Sister and more. With IMAX’s powerful surround system, you’ll feel like you’re back in the 80’s jamming to your favorite tunes at a live concert. Dust off your Members-Only jacket and find a theater near you.

Watch the video below to see why Rock of Ages in IMAX delivers chest-palpitating sound that takes you back in time to relive your rock star dreams!

By IMAX on 06/22/2012

IMAX Recap

A lot’s happening at IMAX. We’re growing domestically and internationally and we’re constantly working with studios to ensure that the most highly-anticipated blockbusters are going to be featured in IMAX® theaters. From new theaters in Azerbaijan to your favorite movies being filmed with IMAX® cameras, the excitement is boiling over for us and we’d like to share it with you.

The Dark Knight Rises
The anticipation that surrounds The Dark Knight Rises, the completion to Christopher Nolan’s Gotham trilogy, has skyrocketed after last week’s announcement that tickets are now available for presale. Fans swarmed to IMAX websites across the globe to be the first to see The Dark Knight Rises, which will feature an unprecedented amount of footage filmed with the IMAX camera, in the preferred IMAX format. The frenzy for tickets didn’t stop there, AMC Theaters later announced that die-hard Batman fans will have the opportunity to see the entire trilogy, from Batman Begins leading to the midnight showing of The Dark Knight Rises in IMAX theaters. Check here for tickets.

Upcoming Movies in IMAX
IMAX is committed to bringing out-of-this-world, edge of your seat, mind-blowing films to our screens. Like Christopher Nolan, many directors have taken their enthusiasm for IMAX to the next level by shooting with IMAX cameras. We recently announced that two of the most highly-anticipated films of 2013 will be featured in IMAX. The sequel to J.J. Abrams’ 2009 blockbuster Star Trek will be released in IMAX on May 17, 2013 and shortly after, Liongate’s Hunger Games:Catching Fire will open on November 22, 2013. Both films will feature sequences shot with the extremely high-resolution IMAX cameras. Exclusively in IMAX theatres, these sequences will expand to fill the entire screen with unprecedented crispness and clarity, putting moviegoers right into the action.

IMAX Expansion
IMAX is continuing to share the ultimate IMAX Experience® throughout the world. Recently, we announced the addition of new theaters coming to Canada, Russia, China, Singapore, Azerbaijan. The IMAX theatre in Azerbaijan will be opening its first theatre in the capital city of Baku and is scheduled to open in October 2012. Our newest theatres in Canada will be located in Kingston, Ontario, and Edmonton, Alberta. These theatres are scheduled to open in December 2012 and May 2013. We will install install three new theatres in Russia in the cities of Anapa, Ulan Ude, and Samara. Anapa’s theatre is scheduled to open this July and Ulan Ude and Samara’s theatre is scheduled to open in September 2013. Our new Chinese theatre is scheduled to open this September in Tianjin. The addition of the new IMAX theatre in Punggol, Singapore will bring the total number of IMAX theatres open or contracted to be open in the Asia Pacific region to 311. We’re thrilled to open our new theatres and introduce the IMAX Experience® to more moviegoers across the globe.

Of course, we could go on and on about us but we’ll hold off for now. Until then, check out Rock of Ages in IMAX for “Nothing but a good time” and find out more info here .

Check out the recent buzz about IMAX:

• Film School Rejects: Will ‘The Hunger Games:Catching Fire’ and ‘Star Trek’ Sequel Shooting in IMAX Kill 3D?
• MTV: 'Star Trek 2' Confirmed For IMAX 3-D Release
• MTV: The 'Catching Fire' In IMAX: Time To Embrace The Big, Big Screen?
• The Chicago Tribune: IMAX converts 'Batman Begins' for trilogy screening: Nolan's Bat trio to screen July 19 before midnight 'Dark Knight Rises'
• The Hollywood Reporter: IMAX Sells First Theater to Azerbaijan as Russian Footprint Grows
• The Hollywood Reporter: Rock of Ages' Set For IMAX Run
• Film Business Asia: Bona adds first IMAX screen
• Canadian Business: Empire orders Imax theatres for new complexes in Ontario, Alberta
• Edmonton Journal: Empire expands with new northeast IMAX theatre
• The Hollywood Reporter: IMAX Grows Russian Footprint with Three New Theaters

By IMAX on 07/02/2012

Frank Theatres to Open 10 IMAX® Theatres

Frank Theatres Raises Entertainment Experience for Customers to New Level

IMAX is pleased to be able to extend the IMAX Experience® to movie patrons across the globe. Each new theatre means an opportunity for you to see the most highly-anticipated films in an unparalleled viewing experience. Last week, IMAX and FrankTheatres together announced an agreement to open 10 IMAX theatres. Four theatres are expected to open this November in York, Pa.; Southern Pines, N.C.; Delray Beach, Fla.; and Northfield, N.J. In May 2013, two additional theatres are slated to open in Ranson, W. Va. and Kingsport, Tenn. The additional theatre locations will be determined at a later time.

IMAX is anxious to take moviegoers at FrankTheatres locations from their seat in the theatre to the core of the action. We’re eager to hear about the first-time experiences once the new theatres open.

Not sure if you have an IMAX theatre in your area?  Locate your closest IMAX theatre here.

Check out more news on Frank Theatres and IMAX below:

• York Daily Record: Projecting technology: Frank Theatres to get IMAX
• York Dispatch: Frank Theatres Gets IMAX Screen in November
• The Pilot: SP Theater Getting IMAX
• The Hollywood Reporter: IMAX Unwraps Ten-Screen U.S. Market Deal with Frank Theaters

By IMAX on 07/02/2012

IMAX 12:01 Screening: The Amazing Spider-Man

The countdown for The Amazing Spider-Man is now only hours away and tickets for the midnight showing are still available. If you’re attending tonight’s IMAX 12:01 showing you will receive an exclusive The Amazing Spider-Man poster! The film will launch in the IMAX 3D® in 447 IMAX theatres worldwide. Find the IMAX® theatre near you to swing alongside Spider-Man as he faces The Lizard.

Watch the video below to see Andrew Garfield and Emma Stone have to say about IMAX 12:01 screening of The Amazing Spider-Man.

Check out the cool IMAX 12:01 poster for Spider-Man’s biggest fans who attend the IMAX 12:01 screening to see it first!

Find out more about The Amazing Spider-Man starring Andrew Garfield as Spidey. 

By IMAX on 07/02/2012

Aspect Ratio: Your Point-of-View 

Experiencing your favorite movie in IMAX consists of plenty of speechless moments but isn’t quiet at all. It’s filled with breathtaking gasps and frightening shrieks as you assume the part of the hero or even the villain; taking death-defying leaps that make you clinch the hand of your neighbor and close your eyes before you hit the ground. Yes, IMAX is that real and there are several elements that go into creating those moments that you’ll never forget.

But what is it that makes you nearly lose your lunch from looking down from the world’s tallest building, the Burj Khalifa, with Tom Cruise in M:I4 or swinging from New York’s skyscapers with Spider-Man? Well it’s actually several things that go into creating that experience, one of which is the aspect ratio of the scene, which helps bring you into the action of the film.

So what exactly is aspect ratio? It is the proportional relationship between an image’s width and its height. Most films today are presented in an aspect ratio called CinemaScope (2:40:1). When a film is presented in CinemaScope it is cropped and uses only part of the image the movie camera captures. This is the reason most ordinary screens are very wide, but not particularly high—like looking at the world through a narrow slit.

Many filmmakers are compelled to show viewers more of the image that is captured during the filmmaking process to create a more immersive experience. In those situations, they are turning to IMAX. IMAX has truly broken the mold by providing filmmakers with the ability to expand their film’s aspect ratio for an IMAX presentation. By shooting with the extremely high-resolution IMAX® camera (capable of an aspect ratio of 1.43:1) moviegoers can see up to approximately 40 percent more of the original image in IMAX than in standard theatres. Filmmakers also have the ability to increase the aspect ratio (up to IMAX® 1.9:1)  during production or by protecting more of the image during their post-production process which shows up to approximately 21 percent more of the original image in IMAX than in standard theatres.

When images with increased aspect ratio are projected onto an IMAX® screen, which isn’t simply larger; but also curved, taller for its width and positioned closer to the audience than ordinary screens, the result provides you with a full panoramic view that fills your peripheral vision more than any other cinematic experience. That’s why when you watch an IMAX movie, you feel surrounded and completely drawn into the intensity of each moment of the film.

Recent IMAX films that featured unique IMAX DNA such as the increased aspect ratio include Ridley Scott’s Prometheus, where the entire film expands to nearly the full IMAX screen. Check out Director Ridley Scott and Executive Producer and Writer Damon Lindeloff talk about the IMAX Experience® in the Prometheus below:

Marc Webb’s The Amazing Spider-Man will also show up to 21 percent more of the original image captured in select scenes, including the film’s climax. See Marc Webb speak about TASM’s increased aspect ratio here: Christopher Nolan’s The Dark Knight Rises will feature more than an hour of footage filmed with IMAX® camera. By filming with IMAX cameras, the highest-resolution camera in the world, this footage will be displayed at the 1.43:1 aspect ratio and expand to fill the entire IMAX screen; showing moviegoers up to 40 percent more of the original image than in your standard cinema.

IMAX’s aspect ratio is just one component to creating The IMAX Experience®. Stay tuned for upcoming posts regarding IMAX DMR® (Digital Re-Mastering), the IMAX® camera and audio system and much more.